20 January ,2011
As the two most popular forms of mass
media, films and TV programs have played an important role in Hong Kong
culture. Therefore, from July 2009 - July 2010,
Savantas Policy Institute and the Powersoft Consultancy Limited
conducted a survey and a series of focus groups to understand the impact of
these two forms of media on Hong Kong people's identity. The study also aimed
to understand the current values and identity of Hong Kong people, through
examining how they perceive the mass media content.
The full report is in Chinese only.